It’s almost back-to-school season, which means it's time for CPGs and retailers to set up their annual school bus displays; however, to get the attention of today’s omnichannel shoppers, brands and retailers also need to get creative with their digital content.
Kraft Heinz’s expansion of its Agile-based strategy across all business functions, which includes pods of teams hyper-focused on specific challenges and opportunities, is expected to help it manage increased promotions this year to better compete with private label.
Implementing sales/marketing technology allows Consumer Goods companies to gain competitive advantage as well as insight into both customers and processes.
Experience has shown that the most important element of successful Executive S&OP is executive buy-in, support, leadership, and hands-on participation.