Research and Reports

2023 CGT Visionaries: Magnifying Future-Ready Innovators
Learn how this year’s Visionaries are pioneering new paths within their companies and categories, and see just what they believe the future holds for the consumer goods industry as a whole.
2023 Retail and Consumer Goods Analytics Study: The Analytics Advantage
RIS and CGT’s annual Retail and Consumer Good Analytics Study benchmarks the two industries’ analytic maturity and highlights the big bets being made on next-gen technology to ensure organizations keep pace with the business leaders. Find out where your company ranks among the industry’s best.

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Enterprise Resource Planning (ERP)
Integrating Revenue Growth Planning and Execution Into Your Digital Core to Drive Profitable Sales Today
A Holistic Enterprise transformation drives transparency, consistent processes, and accuracy across the organization.
Revenue Growth Management
5 Steps to Next-Level Revenue Growth Management
Consumer goods companies are embracing revenue growth management (RGM) as an opportunity to shape revenue and margins. In this roadmap, learn how CGs such as Kraft Heinz and Keurig Dr Pepper are finding RGM success.
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Revenue Growth Management
Decoding Revenue Growth Management to Supercharge Profitability and ROI
In this exclusive Q&A, Paul Smith, SAP’s global solution manager for trade and revenue growth management solutions, outlines how CG companies can strive for a more holistic RGM strategy that balances sustainable growth, enhanced profitability, and business success.
Webinars
How Lovesac and Other CPGs Are Embracing DTC in Their Data Analytics Strategies
In this edited segment of our webinar conversation, BlueConic's Khurram Moiz and CGT discuss how consumer goods companies such as Lovesac are leaning into DTC to inform their data analytics strategies and better understand and engage with consumers.
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Infographic
RGM's Consumer Goods Growth Spurt
Download to learn how companies are opting for a better, more holistic RGM strategy, including success stories from Coca-Cola, Kimberly-Clark, Mrs. T’s Pierogies, and more.
Research Reports
Research: The State of Collaboration Technologies in Consumer Goods
We surveyed the CGT audience to get the pulse on today's consumer goods collaboration strategies and technology investments.
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Whitepapers
Supply Chain Resilience: Planning & Disruption Management in an Ever-Changing Landscape
With persistent supply chain pressures and rapid market growth, it’s more important than ever for CPG manufacturers to build resilience into the supply chain.
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Consumer Analytics
Architecting a More Connected Consumer Data Strategy
Consumer data is one of the key currencies fueling growth today. In this exclusive Q&A, Danica Konetski, industry principal, consumer packaged goods, Treasure Data, outlines steps brands can take to create a connected data strategy and gain a more holistic view of what consumers want.
Consumer Analytics
Mapping Your Consumer Data Strategy
A unified consumer data strategy allows businesses to draw together data from multiple sources and manage interactions at every touchpoint. In this exclusive roadmap, find out the key steps to identify where the most valuable consumer data is coming from today – and how to best use it.
Retail Execution
Elevating Your Retail Execution Framework
A robust REX framework is essential to drive growth and profits for CG companies today. In this roadmap report, learn how CGs can strengthen their REX framework, synergize competing channels and influences, and ultimately deliver more seamless consumer experiences.
Direct to Consumer
DTC's Shifting Fit in the Consumer Insights Puzzle
To understand how DTC fits into today’s evolving consumer goods landscape, CGT drew together the latest research and perspectives from thought leaders to see where leading-edge brands are placing bets to gather actionable insights and get as close as possible to the needs of consumers.
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Direct to Consumer
DTC’s Evolving Role in Building Privacy-Led Consumer Experiences
DTC provides a unique channel for CGs to personalize experiences and gather zero and first-party data without unnerving consumers or running afoul of ever-shifting privacy laws.