Energy supplement and drink company Eboost is seeing results in using generative AI tools to improve both its marketing and product innovation efforts.
When Kimberly-Clark sought to improve its fulfillment capabilities for both its retailers and consumers, it had a fairly specific pain point to solve: order bunching.
Digital native OZNaturals is finding success in its goal to provide affordable, natural skincare products to consumers thanks to investments in its inventory operations.
CGT caught up with Hammitt Founder and CEO Tony Drockton to discuss how the brand’s early adoption of cloud technology has helped turbocharge its growth over the last decade.
In this resources and research hub, discover insights shared by leaders in the CPG space and gain a deeper understanding of the factors needed to drive your organization's demand forecasting transformation success.
Massimo Zanetti, the private label coffee provider, had tapped a CRM system in the past, but it was a “huge failure.” Learn why the latest initiative is already having measurable results.
Today's consumers are demanding more personalized digital experiences, but are increasingly reluctant to share the data that enables such experiences. Healthcare company Haleon has found a unique way to navigate this challenge.
All consumer goods categories are accompanied by unique business challenges and nuances, but a global seafood manufacturer may have a few more than most.
Juice and snack chain Pressed has bundled its managed IT services and rolled out the newly-consolidated services across all 100-plus of its U.S. stores.
CEO and co-founder of Xero Shoes Steven Sashen tells CGT he recognized that if the brand didn’t sell directly online to consumers, they would have no relationship with them. Learn about the brand's dive into e-commerce.
As Primal Kitchen set out to drive in-store and online sales of grilling products at nearly two dozen key retailers during a critical period, it knew it needed an upgrade.
Calling yourself a premium brand leaves zero wiggle room for sub-par customer experiences — and such is life for Loverboy, the growing better-for-you alcohol brand that prides itself on both its inputs and its ability to foster deep consumer connections.
