Artificial Intelligence

Corporate Strategy
Kraft Heinz Expands Agile Pods Across Organization
Kraft Heinz’s expansion of its Agile-based strategy across all business functions, which includes pods of teams hyper-focused on specific challenges and opportunities, is expected to help it manage increased promotions this year to better compete with private label.
Artificial Intelligence
Winning the Digital Shelf On Retail Media Networks With AI
In a marketplace that is replete with choices for buyers, gaining visibility among the right audience is crucial to drive brand awareness and sales, and so it's important to determine which RMNs are a priority for the brand or category vs. which ones don't fit.
Product Innovation
AI-Driven Advances In Consumer Product Development
In this edited webinar transcript, Scott Isaacson, manager of data science for Citrine Informatics and Rob Kieschke, former senior director for AI and software research in the 3M Digital Science Community paint a picture of what the future of automation within product innovation might look like, a
Artificial Intelligence
Ralph Lauren Joins Ranks Testing Generative AI
Ralph Lauren is leveraging early learnings from existing artificial intelligence use cases to test generative AI across a range of business functions, company leaders shared.
Artificial Intelligence
Eboost Taps Generative AI To Chat With Digital Twin Consumers
Energy supplement and drink company Eboost is seeing results in using generative AI tools to improve both its marketing and product innovation efforts.
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Webinars
Harnessing the Power of Customer Data Analytics to Improve Experience and Drive Growth
Companies everywhere are striving to up their consumer experience game. Join this webinar to learn how companies are creating a seamless, delightful, personalized experience by starting with a strong data analytics foundation.
Personalization
Tapestry and Marks & Spencer Power E-Commerce Personalization With Generative AI
The enterprises are implementing technology that automatically generates words and phrases that are personalized in real-time for each online consumer by leveraging anonymized web session data.
Consumer Analytics
PepsiCo Slashes Purchase Validation Timeline With AI- and ML-Powered Receipt Capture, Strengthens Loyalty Strategy
The company is leaning on automated processes with AI, ML and optical character recognition. Get the details.
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Tech Transformation Videos
Tech Transformation Video: Fred Laluyaux Of Aera Technology Shares the Future of Decision Intelligence
Fred Laluyaux, CEO of Aera Technology, joins Tech Transformation to talk about Decision Intelligence and how it’s transforming the business of CPG and retail.
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Tech Transformation Podcasts
Tech Transformation Podcast: Aera Technology’s Fred Laluyaux On Decision Intelligence
Decision Intelligence is growing in adoption, and it’s poised to have a significant impact across the retail and consumer goods industries.
Cloud Architecture
Consumer Goods' Drive To the Cloud Continues, Plus 4 Key Trends From Gartner
With ongoing economic pressure and uncertainty, consumer goods companies are thinking strategically about how to optimize their investment in cloud, data centers, and edge technologies. Take a look at four key cloud and data trends Gartner analysts are tracking for the upcoming year.
Supply Chain Planning
Supply Chain Investments to Continue, Plus 8 Key Areas of Growth From Gartner
Budgets may be tighter this year as consumer goods companies navigate a troubled economic climate, but it’s not keeping consumer goods companies from making major investments in their supply chain.

A collection of content related to the use of artificial intelligence technologies to improve a variety of critical consumer goods business functions. These include improving consumer engagement while simultaneously strengthening consumer understanding, as well as creating more efficient processes throughout the supply chain.