Data & Analytics

In a marketplace that is replete with choices for buyers, gaining visibility among the right audience is crucial to drive brand awareness and sales, and so it's important to determine which RMNs are a priority for the brand or category vs. which ones don't fit. 

In this edited webinar transcript, Scott Isaacson, manager of data science for Citrine Informatics and Rob Kieschke, former senior director for AI and software research in the 3M Digital Science Community paint a picture of what the future of automation within product innovation might look like, a

Ralph Lauren is leveraging early learnings from existing artificial intelligence use cases to test generative AI across a range of business functions, company leaders shared. 

Energy supplement and drink company Eboost is seeing results in using generative AI tools to improve both its marketing and product innovation efforts.

The enterprises are implementing technology that automatically generates words and phrases that are personalized in real-time for each online consumer by leveraging anonymized web session data.

Nike is bolstering its digital efforts via a pilot program by adding new capabilities to its sports apps, Nike Run Club and Nike Training Club.

The company is leaning on automated processes with AI, ML and optical character recognition. Get the details.

How can companies better leverage data to deliver personalized consumer experiences? Mark Edmonson, chief marketing officer, Materne North America, and Darrin Samaha, VP of marketing at Yesway, share their thoughts.

With ongoing economic pressure and uncertainty, consumer goods companies are thinking strategically about how to optimize their investment in cloud, data centers, and edge technologies. Take a look at four key cloud and data trends Gartner analysts are tracking for the upcoming year.