Mobile Applications

Nike is bolstering its digital efforts via a pilot program by adding new capabilities to its sports apps, Nike Run Club and Nike Training Club.

With this new feature, Amazon Business mobile app users in the U.S. have a faster way to close purchase orders.

A check-out free system lets customers simply pick up their ice cream from the mobile store and walk away. Learn more.

PIM Brands, parent company to Welch’s, is diving deeper into data following a successful pilot period that allowed the business to gain visibility into real-time consumer shopping behaviors.

During the latest earnings call, Starbucks showed signs that its Reinvention strategy is already paying off.

Amazon’s exclusive Buy With Prime service is no longer by invitation only. The company will be expanding it to all eligible U.S.-based brands by the end of the month.

Watch to learn how they’re expanding their mobile app to provide more personalized consumer and employee experiences.

We talk with Rob Mills, Tractor Supply EVP, chief technology, digital commerce, and strategy officer, about how they’re using things like wayfinding, mobile apps, and artificial intelligence to improve the consumer experience.

Consumer-direct acceleration, said John Donahue, president and CEO, is fueling Nike’s marketplace approach, allowing the company to directly connect with consumers no matter where they shop. Key to this strategy has been Nike’s investments in digital experiences, primarily via its mobile apps.

The brand is not only entering the cannabis business, but also leaning into mobile apps and other technologies to engage consumers and leverage their insights across its business. 

The craft soda brand has a long history of extremely dedicated consumers, and now they’re taking things to new levels through mobile apps and other technology.

Saeger talks about some of the new ways they’re using their mobile app to drive sales, and where they stand when it comes to their hybrid data strategy.