It’s almost back-to-school season, which means it's time for CPGs and retailers to set up their annual school bus displays; however, to get the attention of today’s omnichannel shoppers, brands and retailers also need to get creative with their digital content.
The company will emphasize sustainability for the hundreds of millions of packages they ship yearly, adopting measures to reduce packaging waste for online orders.
Kraft Heinz’s expansion of its Agile-based strategy across all business functions, which includes pods of teams hyper-focused on specific challenges and opportunities, is expected to help it manage increased promotions this year to better compete with private label.
In a marketplace that is replete with choices for buyers, gaining visibility among the right audience is crucial to drive brand awareness and sales, and so it's important to determine which RMNs are a priority for the brand or category vs. which ones don't fit.
Ralph Lauren is leveraging early learnings from existing artificial intelligence use cases to test generative AI across a range of business functions, company leaders shared.
Unilever announced leadership changes, with Conny Braams, chief digital and commercial officer, set to depart the company in August and CFO Graeme Pitkethly retiring next May.
The company is overhauling its IT infrastructure and transforming its business finance operations, moving over to the cloud to elevate processes, introduce enterprise-wide agility, and initiate more intuitive decision-making capabilities.
