It’s almost back-to-school season, which means it's time for CPGs and retailers to set up their annual school bus displays; however, to get the attention of today’s omnichannel shoppers, brands and retailers also need to get creative with their digital content.
Hormel Foods hired Stephen Koven as vice president of digital experience to develop digital strategies and lead teams to cohesively build, align and execute digital marketing and sales plans.
Ahold Delhaize’s Fresh Formats LLC recently selected Stockholm, Sweden-based Pricer to roll out electronic shelf labels (ESL) for Fresh Formats’ bfresh locations.