It’s almost back-to-school season, which means it's time for CPGs and retailers to set up their annual school bus displays; however, to get the attention of today’s omnichannel shoppers, brands and retailers also need to get creative with their digital content.
Nike is shaking up its leadership structure, shuffling positions to better support the enterprise across various business areas, most notably supply chain and consumer engagement.
This one of-a-kind award is given to the Chief Marketing Officer who has made the greatest demonstrable impact on his or her organization through the implementation and successful use of new marketing strategies, technologies and/or processes.
General Mills is investing in dynamic packaging labels to increase consumer education around recycling and further collaboration across the retail value chain.
The enterprises are implementing technology that automatically generates words and phrases that are personalized in real-time for each online consumer by leveraging anonymized web session data.
In the reshaped leadership role, Hodges will be managing the company’s end-to-end supply chain operations, including brewery management, procurement, customer service, engineering, safety, quality, and planning.
For those who missed the event, and for those who want a refresh on some of the major topics discussed throughout these three days, we’re excited to provide highlights from all sessions below, with links to some of our expanded coverage.
How can companies better leverage data to deliver personalized consumer experiences? Mark Edmonson, chief marketing officer, Materne North America, and Darrin Samaha, VP of marketing at Yesway, share their thoughts.