Consumer Engagement

The company has been fueling its product innovation efforts by tapping into customer research, analytics and data, and interactive experiences.

Nike is marrying its consumer feedback loop with its virtual ambitions through the launch of its first member-inspired virtual products. 

Melissa Berscheid, senior director of member marketing and technology at Ulta Beauty, and consultant Chris Padgett, shared what makes for a great consumer experience at RIS and CGT’s most recent League of Leaders meeting. See the actionable strategies.

Skincare brand Clinique is expanding into the virtual world, rolling out a new digital retail concept, The Clinique Lab. Get the details.

Get a look at top emerging brands being innovative through technology, whether that's via consumer engagement, product innovation, operations, and more. 

A pair of Mondelēz and Johnson & Johnson symptom relief brands are investing in tech solutions that will allow them to track proprietary data, identify illness trends, and use these insights to inform consumer engagement strategies.

Given how quickly and dramatically consumer behavior is changing, there’s a lot retailers and consumer goods companies are taking away from other regions when building their commerce strategies.

To understand how DTC fits into today’s evolving consumer goods landscape, CGT drew together the latest research and perspectives from thought leaders to see where leading-edge brands are placing bets to gather actionable insights and get as close as possible to the needs of consumers.

Coca-Cola’s new marketing model is bearing fruit thanks to localized efforts, according to CEO James Quincey, who provided a lineup of examples in which the company’s tech-infused pilots and experiments had resulted in increased retail sales and consumer engagement. 

Learn how the redesigned website will enable PFAFF to take a swing at direct-to-consumer and expand e-commerce in North America.