Product Information Management

Product Information Management
Kimberly-Clark Elevates Product Content Management Across Its Amazon Listings
Kimberly-Clark is bolstering its e-commerce presence on Amazon, elevating content syndication efforts to ensure all of its online listings showcase high-quality product data, images, and video.
Sales & Marketing
Coty Signs On As Early Partner for Content Effectiveness Monitoring
Coty has signed on as an early adopter of AI image analytics software that will enable the beauty company to monitor and optimize content effectiveness across its large portfolio of brands.
Artificial Intelligence
Adore Me Ramps Up Creative Projects By Leaning on AI Writing
One of the challenges Adore Me has solved in its 10-year history relates to copy. The brand has seen significant results by leveraging artificial intelligence. Learn more.
Webinars
AWS Webinar Series
Check out the latest conversations with Kellogg's, Nestle Purina, Heineken and more.
Sponsored
E-commerce
The Three Phases of a Winning Marketplace Strategy for Brands
There’s never been a better time for brands to rethink their online selling strategies. In the wake of major changes in the e-commerce industry, consumers continue to seek out their favorite brands on marketplaces. One of the best ways to reach these consumers is through e-commerce marketplaces. .
Personalization
Mondelēz Leans Into Connected TV Personalization
Mondelez is investing in its advertising personalization capabilities across channels.
Retail Execution
How a Robust Content Strategy Like e.l.f Cosmetics' Can Push Past Market Uncertainty
Box executive Jade McQueen uncovers the challenges, solutions, and key takeaways for modernizing consumer goods operations to unlock the power of content and get to market faster.
Consumer Goods Sales & Marketing Summit
Consumer Goods Sales & Marketing Summit 2021
The 2021 Consumer Goods Sales and Marketing Summit virtual experience provided consumer goods executives with the unprecedented opportunity to learn from the industry’s leading consumer goods experts.
Supply Chain
Where Is the CG Industry Headed as 2021 Draws to a Close?
Check out this sneak peek at the second annual Consumer Goods Pulse Check study and benchmark your post-pandemic preparedness.
New Product Launches
Successful Product Introduction Requires a Structured Approach
Effective new product development requires a structured approach from ideation through launch. Benchmark your processes against your peers and learn how a infusion of technology can give you a leg up.
Supply Chain
9 Steps to Build an Adaptive, Post-Covid Enterprise
The traditional rule book has largely been tossed out, and CGs are deploying new strategies to drive and sustain their businesses, according to a sneak peak at some must-read industry research.
Product Information Management
Cuisinart Leans Into Retail-Specific Digital Catalogs
In forging new and more collaborative relationships with retailers, Cuisinart has found success with specially tailored digital catalogs.

A collection of articles, white papers, guides and other content related to emerging strategies, best practices, and leading tools and technology providers for managing and updating product data internally and in conjunction with retailers to improve consumer engagement and sales.